Texas Beef Rub Recipe Type: Beef Rub Cuisine: American Author: Ed Pitts Ingredients 1/2 cup paprika 1/4 cup Kosher salt 1/4 cup sugar 1/4 cup brown sugar 1/4 cup cumin 1/4 cup chili powder 1/4 cup fresh cracked black pepper 2 Tbsp cayenne pepper Instructions Combine all the ingredients in a large bowl. Mix thoroughly.